The checkmark above the letter “i” can be interpreted as a quality mark and confirmation of the widest range. It has survived even after the global identity update because it is the most recognizable KiK symbol that buyers are used to seeing in combination with the square shape of the logo. The minimalistic design does not imply the use of additional design elements. The discounter’s emblem is just short lettering enclosed in a laconic geometric shape. The first-word mark KiK Textilien und Non-Food GmbH contained a three-letter brand name, and the phrase “TEXTIL-DISKONT,” due to its unusual pronunciation and spelling (from the point of view of German grammar), managed to become a separate trademark. The developers used two different fonts for the text. The first is bold sans-serif italic lowercase. The second is an oblique grotesque in the upper register. The typeface of the word “kik” has not changed since the redesign.īut the color scheme, on the contrary, has evolved noticeably. The creators of the new logo have abandoned the classic red + white combination and opted for a red and silver palette. Moreover, they changed the distribution of colors, making the square light and placing a bright company name in it to immediately catch the eye. These experiments are part of a massive store redesign that has replaced red with silver, which now dominates KiK’s logo and every branch’s interior.Kik Interactive Corporation was founded by a group of young guys from the University of Waterloo. They wanted to create their messenger designed for smartphones and similar to the Chinese WeChat. They succeeded: in 2010, the world saw a new messaging application. Even then, its technical potential provided for the ability to use internal web applications freely. Investors doubted the project’s success for a long time, so Ted Livingston convinced them of the opposite for about six months. He was the author of the concept and previously worked at BlackBerry, so he was well versed in the specifics of mobile programs.Īt first, the messenger was called KIK Chat, but then it was renamed so that there was no obvious analogy with WeChat. Over time, the application gained a built-in browser, custom spam control, the ability to send videos and create emojis on its own, and many other features. Kik Messenger is a Canadian instant messaging app with free distribution.
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